Our vision
Our vision is to be the UK’s leading manufacturer and supplier of drainage and plumbing products for wetrooms and shower areas. In Europe our vision is to be one of the leading manufacturers of sanitary ware products for bathrooms and kitchens within our niche markets.
Business concept
The essential idea is to develop, manufacture and market a broad range of safe, innovative and functional products within our niche market. We aim to create high quality products with a strong focus on customers and their needs.
Business strategies
Purus Group aims to work towards a continued high rate of expansion through acquisitions and organic growth. The group has grown strongly through acquisitions and the rate of organic growth is steadily increasing through a stronger focus on new products and expansion into new geographic markets.
Purus invests heavily in product development and it is through constantly providing the market with new and innovative products, that we are able to safeguard our position the market leader. As well as creating innovative and practical products, Purus aims to deliver designs which are both attractive and functional.
Purus aims to be synonymous with the highest quality, both in terms of our products and the service offered by our employees. Our goal is to exceed customers’ expectations, and this will be achieved through the constant development of our staff.
Product areas
In the area of floor drains and channels, we use a locally adapted range marketed under our own trademarks. The products are manufactured in plastic, stainless steel and cast iron and have a technical level that allows for geographic expansion. The products suit all types of premises where floor drains are required. Purus products are characterised by their safety, functionality and design features.
Indoor drainage systems and installations at present include complementary products for wet room installations manufactured primarily in plastic or rubber. Examples of these products include water traps for different applications, pipes and pipe parts, rubber nipples, toilet connections and bleed valves. Among installation products, chromed copper pipes are prominent.
Within the area of stainless steel sanitary ware, we market toilets, urinals, washbasins, wastewater basins, plaster separators, accessories and several other products. The products are vandal-proof but still manufactured in modern European design. Sales are to a large extent related to projects and our customers are mainly within public or semi-public enterprises. Products are sold both in standard and customer-adapted versions.
In the area of stainless steel fittings, we manufacture and market, sink units, cupboards, shelves and other interior fittings. Our products are mainly used in private kitchens, professional kitchens, hospitals and laboratories. Products are available in both standard and customer-adapted versions.
The Purus trademark
The Purus trademark has a strong position on the Nordic market, and is synonymous with high quality and safety. It relates to homogeneity and purity, which must be reflected in the clean design of our logotype. It must refer to our entire operations and it is no coincidence that Purus means pure in Latin.
Within the group we increasingly focus on our market communication of the trade name Purus in all contexts and to all markets. We are striving for the Purus trademark to make a breakthrough outside the Nordic countries. The trademark operates as a conveyor of our core values: safety, innovation and customer requirements.